Huntsville Hospital Foundation, a fundraising organization dedicated to improving healthcare services for the residents of Muskoka and East Parry Sound in Ontario, sought to boost fundraising in a donor market split between two distinct audiences: one being the local community of residents who believed their tax dollars already supported the hospital; the other being the seasonal, affluent out-of-towners who didn’t see the hospital of major importance to them.
I provided art direction and design services as part of a multi-channel, story-based campaign — supported by a new donor-focused website and awareness-building of major giving programs — to reignite the emotional connection for both audiences while also proving to each why their support was much more relevant and critical than previously believed.
brand development | web design (UX, UI) | video | digital marketing | print design
